Our goal as a business is to make living at home easy and simple. Our business is going to be based online and will not have a physical store.

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Our target audience is new homeowners and people who would like more functionality in their homes.

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Mission Statement: To provide innovative cable for people who would like to have a smart home or simply for those who would like more productivity.

 

Strengths and Weaknesses:

Since our business is based online, means even during COVID-19 we are still able to operate and ship out our products. Shipping allows us to send it Australia wide and possibly in the future, World-Wide. Since our business is online, we are unable to give our customers a first hand look and feel of our product, which may deter some customers. We will try our best to display our product information in our advertisements and information pages.